Insight certainty 3/5 debate potential 2/5

Lerner: Early startups need data agility over perfect data

Ely Lerner · Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings · Oct 25, 2023 · at 59:10

Ely Lerner, EIR at Reforge and former product leader at Chime and Yelp, discusses data readiness requirements when founders hire product and growth leads.

0:00 / 0:15exact quote · 15.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“I don't think it needs to be clean and structured, but they need to be able to iterate towards the things they need to learn. And so they need to have some data and they need to have the ability to say, hey, we need to be able to measure X because X is really important and we know how to go get that instrumented quickly.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Ely Lerner

Insight
Lerner: Internal corporate startups need P&L control and staged funding
“It's like the leader of that doesn't have P and L you're not a startup within a big company. Right. I think that is the important piece, which is like, you need to fund this as an independent unit that is looking at a business line holistically and is autonomo…”
Ely Lerner Oct 25, 2023 ▶ 4:20 Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
Insight
Lerner: Building totally adjacent products inside large corporations is a mistake
“If you are trying to build a totally adjacent business inside of a large company, don't do that. The company shouldn't do it. You shouldn't do it. It's not a good idea.”
Ely Lerner Oct 25, 2023 ▶ 5:19 Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
Insight
Lerner: Founders must own strategy for primary growth levers
“As a founder, you should be owning the strategy for your primary growth lever. If that's product marketing sales, right? Like whatever the primary growth lever for your business is, you should not delegate that thing. I think a lot of founders are like, Hey, I…”
Ely Lerner Oct 25, 2023 ▶ 12:07 Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
Insight
Lerner: Non-founders will not take necessary risks on growth levers
“If it's the primary growth lever for your business, it is the most important piece of your business, and at the end of the day, the person you hire will not have the full company perspective that you do. They will not have the right level of skin in the game, …”
Ely Lerner Oct 25, 2023 ▶ 12:55 Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
Opinion
Lerner: High-level monthly advising fails to provide real thought partnership
“Which is something you don't get to do when you're doing the high level advising. You're just not close enough to the ground to really be a thought partner.”
Ely Lerner Oct 25, 2023 ▶ 18:30 Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
Insight
Lerner: Performance marketing advisors cannot effectively advise virality-driven startups
“On the growth side, like if your primary lever is virality, definitely get somebody that did virality stuff, right? If they come from a performance world, they're gonna not have, they're gonna struggle to help you with the core virality stuff and vice versa, r…”
Ely Lerner Oct 25, 2023 ▶ 24:27 Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 1,200 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.