Insight certainty 4/5 debate potential 1/5

Zuckerberg: Top founders demonstrate deep customer obsession and detailed market knowledge

Arielle Zuckerberg · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · Feb 15, 2016 · at 5:53

Arielle Zuckerberg, Partner at Kleiner Perkins, explains how she interrogates founders during product and team evaluations.

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“Another way to evaluate a team or a product is it kind of requires this obsession with the customer and understanding a complete understanding of the industry. So when I'm, you know, questioning a founder kind of like a detective and learning about the market, I love it when they can Answer all my questions, because they've clearly thought about it, and have already talked to customers, and know what they would say, and things like that.”

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