Wincek: Snap broke out without ever buying Facebook app install ads
Roseanne Wincek · 20VC: The Blurring of Early & Late Stage, Why Your Go To Market Strategy Is More Important Now Than Ever & Why Venture Is The Academia Of Tech with Roseanne Wincek @ IVP · Jul 12, 2017 · at 20:22
Roseanne Wincek of IVP highlights Snap (Snapchat) as a consumer tech breakout that successfully avoided paying dominant platform incumbents for user acquisition.
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“They never bought Facebook ads or, like, Facebook app installs to get there, but instead, they had this really viral product and a proprietary channel, which was actually a pretty old-school channel, right? Word of mouth.”
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