Mobile startups must launch finished, polished products to succeed today
David Tisch · 20 VC: David Tisch @ Box Group on The Future of Consumer Mobile, Developing Pattern Recognition and FOMO · Jan 11, 2016 · at 19:52
David Tisch, Managing Partner at Box Group, explains how heightened consumer expectations have changed mobile distribution strategy.
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“The barrier, I think, to be successful is you need to be great from the minute somebody gets you, and that could be either this magical utility, could be this magical happiness you bring to a user, or it could be an incredibly polished product with a clear path as to where you're going. So I don't necessarily believe you need to launch a complete product, but you need to launch a finished product. And that is different from the early days of mobile.”
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