Seibert: Designing software features for the average user is a mistake
Jeff Seibert · Jeff Seibert: Why OpenAI Will Become an Infrastructure Play | E1085 · 20VC with Harry Stebbings · Nov 22, 2023 · at 2:31
Jeff Seibert, former Head of Consumer Product at Twitter and Founder of Digits, discusses product management mistakes and lessons learned while leading product at Twitter.
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“So the product managers who were super data-driven started designing and building features for the average user, because that's what the data told them. And they actually believed that there was something such as an average Twitter user. It's such a huge mistake, right? Like you're conflating all of these different populations. You have sports fans who want a live, like chronological timeline during the game. You have celebrities who want to maximize their reach. You have Japanese users who by and large want to remain anonymous. None of them is average. And so what I really learned is you have to deeply understand each population and design and build a feature for them.”
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