Palicha: Quick commerce can reach double-digit EBITDA with 7-8% ad revenue
Aadit Palicha · Q-Commerce in Emerging Markets with the CEOs of Airlift, JOKR, & Zepto | 20VC #892 · 20VC with Harry Stebbings · Jun 4, 2022 · at 57:23
Aadit Palicha, CEO of Indian quick-commerce platform Zepto, explains how advertising and brand monetization drive long-term business model profitability.
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“If we can get that to seven, eight percent, there's no reason why, you know you know, this business can't be close to a double digit EBITDA business, right? I think it's very possible in the long term.”
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