James: Instacart's Snap EBT integration reached $1B within a year
Jason James · 20Product: Why Most CPOs are Bad | Why You Do Not Need PMs in a World of AI | Why the Design Stage is Dead and How to Use Vibe Coding to Replace It | The Three Roles All Founders End Up Firing on Repeat with Jason James @ Tezi · Aug 29, 2025 · at 2:50
Jason James, former product leader at Instacart, cites the integration of food stamp payments (Snap EBT) as an example of a massive new capability bet.
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“When we launched Snap EBT, which is like food stamps to be able to pay with those on Instacart. It became a billion dollar business line in less than a year and then grew up to be four billion.”
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