Verna: Employee personal brands are a company's most effective marketing channel
Elena Verna · Elena Verna: How Lovable Launches Product & Hacks Social to Go Viral · 20VC with Harry Stebbings · Mar 14, 2026 · at 10:01
Elena Verna, Head of Growth at Lovable, explains why founders should actively support employee social media visibility instead of fearing employee personal brand building.
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“If you can use your company to help people build a better social presence that they can use to do marketing for your company, then who cares if they build a personal brand in the meantime, they become your biggest marketing agent, the most powerful marketing agent. And encouraging that, I think you have to look at it as a marketing channel that you almost invest into. And by the way, you get two for the price of one. You get, for example, an engineer and the marketer at the same time.”
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“Paid marketing to me is Is a cheap way out, and it's not competitively defensible. I should say cheap. It's actually the most expensive way out, and it's not competitively defensible at all, and it's not sustainable.”
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