Founders must maintain full team transparency during hard times
James Borow · FF 013: 'Make Bets And Believe In What You Are Doing' with James Borow @ Shift & Brand Networks · Sep 18, 2015 · at 27:19
James Borow is the Chief Product Officer at Brand Networks and former co-founder/CEO of Shift. He addresses how founders should communicate difficult business situations to their employees.
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“You definitely tell them you know, transparency is the key. I just, you know, and the reality is, is that, especially for these types of companies, you want people to know, it's like Headed into a storm. You want everyone to know what they're facing so they can brace for it, and you want to make sure that the ones that that want to be there are there. So I wouldn't be scared to tell the truth about anything.”
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