HubSpot's blog still drives growing organic search traffic after 15 years
Kipp Bodnar · Hubspot CMO Kipp Bodnar: Why the Best Marketers Think Like VCs | 20VC w/ Harry Stebbings #930 · 20VC with Harry Stebbings · Sep 28, 2022 · at 10:21
Kipp Bodnar is the Chief Marketing Officer of HubSpot. He reflects on starting HubSpot's blog early in his career and maintaining content output for over a decade.
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“I, my first job at HubSpot is I wrote the HubSpot blog. I wrote, I think we did like three posts a day for, you know, a year or whatever. And we did that to get organic search traffic. We're still doing that. We are. 14 years, 15 years into that blog grind and it's still working. We're still growing that traffic.”
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