Human user testing yields greater insights than purely data-driven metrics
Chad Fowler · FF 016: Chad Fowler, CTO @ Wunderlist, App Of The Year 2013 · Oct 9, 2015 · at 18:13
Chad Fowler, CTO of Wunderlist, reflects on shifting product development testing from purely data-driven metrics to sitting directly with users before features are built.
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“We have recently made quite an investment of time and energy into user testing of features sometimes even before we develop them so that we can get features into the hands of real people who aren't inside our heads and see what makes sense to them. And that's been kind of a huge revelation coming from a, the engineering inspired Very data oriented approach to a broader, more human approach of just literally sitting with people and seeing what they do with the product.”
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