Debbie Sterling, founder and CEO of GoldieBlox, cites retail industry shifts as evidence of broader cultural changes around gender-stereotyped toys.
0:00 / 0:03exact quote · 3.9s
720p mp4 · rendered on demand · StarZero watermark
“Target has taken down its gender labeling and its toy aisles.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Debbie Sterling
Opinion
Sterling calls Bratz "prostitute dolls" while noting their shift to STEM
“We have companies like the creators of Brat, who are the epitome of prostitute dolls for girls, coming out with a line of STEM dolls.”
Debbie SterlingDec 1, 2017▶ 14:1420VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox
What-if
Lack of early construction toy exposure reduces women in engineering
“Most girls don't play with those toys, because those toys were very explicitly boys' toys, and that maybe if more girls had exposure to toys like those, maybe there would have been more girls in our engineering classes”
Debbie SterlingDec 1, 2017▶ 5:3320VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox
Opinion
VCs miss out by avoiding children's products and inventory risk
“So many VCs, they don't want to touch the children's space with a ten-foot pole. They don't want to take on any inventory risk, and I think it's a shame because I see so many really, really exciting young entrepreneurs and innovators who are tackling really, r…”
Debbie SterlingDec 1, 2017▶ 18:3420VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox
Insight
Expecting digital-style annual growth doubling is unhealthy for hardware startups
“It's a different model than trying to see scalable digital growth doubling year after year. I don't think that that's a healthy business model for a hardware company, especially a startup hardware company.”
Debbie SterlingDec 1, 2017▶ 21:1220VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox
Opinion
Sterling disagrees that husband-and-wife co-founder teams are a red flag
“I always hear that husband and wife teams should have a red flag, and I completely disagree.”
Debbie SterlingDec 1, 2017▶ 23:4420VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox
AssertionPartly supported
Girls begin losing confidence in math and science by age six
“Age six is a really critical time, even before middle school, when girls are losing confidence in their ability in math and science.”
Debbie SterlingDec 1, 2017▶ 10:2620VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 1,200 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.