Betaworks used Twitter network analysis to identify Product Hunt's Ryan Hoover
Matt Hartman · 20 VC 078: BETAWORKS WEEK: Matt Hartman, Director of Seed Investments @ Betaworks · Oct 12, 2015 · at 11:06
Matt Hartman, Director of Seed Investments at Betaworks, details how Betaworks used internal Twitter network mapping to identify Ryan Hoover's community footprint before investing in Product Hunt.
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“I remember when we first started talking to Ryan from product time, one of the things that we had done was this network analysis with our data. I had sat down with our data scientists and started mapping out the networks of this on Twitter. Because it's so public, of all the products that we were launching. And we kept, and what it does is it puts these, if you picture kind of this network graph, it has the bubbles are different sizes of the people, how densely they're connected with other people on that network. And there was this, not the biggest bubble, but this medium-sized bubble was at RR Hoover, which is Ryan's Twitter account, and I know it at the time. And it kept coming back up, and we're like, well, maybe this is somebody who's a big fan of Betaworks. And then it turns out We started doing the network maps on other companies, and he was showing up there too.”
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