“One of the things that I've seen be really effective is when you have a core experience org that owns every piece Of the defense. All of the defenses within that org and no non-defense is in that org. That really lets them prioritize apples to apples defense against defense.”
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More from Ely Lerner
Insight
Lerner: Internal corporate startups need P&L control and staged funding
“It's like the leader of that doesn't have P and L you're not a startup within a big company. Right. I think that is the important piece, which is like, you need to fund this as an independent unit that is looking at a business line holistically and is autonomo…”
Ely LernerOct 25, 2023▶ 4:20Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
Insight
Lerner: Building totally adjacent products inside large corporations is a mistake
“If you are trying to build a totally adjacent business inside of a large company, don't do that. The company shouldn't do it. You shouldn't do it. It's not a good idea.”
Ely LernerOct 25, 2023▶ 5:19Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
Insight
Lerner: Founders must own strategy for primary growth levers
“As a founder, you should be owning the strategy for your primary growth lever. If that's product marketing sales, right? Like whatever the primary growth lever for your business is, you should not delegate that thing. I think a lot of founders are like, Hey, I…”
Ely LernerOct 25, 2023▶ 12:07Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
Insight
Lerner: Non-founders will not take necessary risks on growth levers
“If it's the primary growth lever for your business, it is the most important piece of your business, and at the end of the day, the person you hire will not have the full company perspective that you do. They will not have the right level of skin in the game, …”
Ely LernerOct 25, 2023▶ 12:55Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
Opinion
Lerner: High-level monthly advising fails to provide real thought partnership
“Which is something you don't get to do when you're doing the high level advising. You're just not close enough to the ground to really be a thought partner.”
Ely LernerOct 25, 2023▶ 18:30Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
“On the growth side, like if your primary lever is virality, definitely get somebody that did virality stuff, right? If they come from a performance world, they're gonna not have, they're gonna struggle to help you with the core virality stuff and vice versa, r…”
Ely LernerOct 25, 2023▶ 24:27Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
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