Ely Lerner, EIR at Reforge and startup advisor, explains how founders should structure compensation and equity packages for fractional C-level executives.
“Usually what you would do is you would look at what you would hire a full-time C-level in that position for, and then you would just scale it back by the fraction. So usually it's like two days a week or three days a week. Those tend to be the most common versions of that. And so you're really just scaling that back. So you also generally don't put a cliff on the equity because they, you know, sometimes it's a six month engagement or whatever.”
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Opinion
Lerner: High-level monthly advising fails to provide real thought partnership
“Which is something you don't get to do when you're doing the high level advising. You're just not close enough to the ground to really be a thought partner.”
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“On the growth side, like if your primary lever is virality, definitely get somebody that did virality stuff, right? If they come from a performance world, they're gonna not have, they're gonna struggle to help you with the core virality stuff and vice versa, r…”
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