O'Driscoll: Enterprise contact centers offer far better AI pricing power than SMBs
Rory O'Driscoll · Elon’s Empire: SpaceX, Tesla, Neuralink After the Storm & Anduril’s $2.6BN Power Move · 20VC with Harry Stebbings · Jun 12, 2025 · at 1:02:15
Rory O'Driscoll, General Partner at Scale Venture Partners, explains why AI software pricing succeeds in enterprise deployments with thousands of employees but struggles to command high margins in SMBs.
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“It's harder to command huge value on top of software on the SMB side, because typically the amount of labor you're saving is not a lot. The wonderful thing about automation for large corporate America is when you have 2000 people in a contact center and you're paying them eight, 50 grand a year, the quantum of money Gets big enough that the quantum of saving from automation becomes compelling. I do think that for those things you will, for those kind of higher end implementations, you will be able to command value from what you're delivering with AI.”
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