Assertion certainty 5/5 debate potential 1/5

Kindara launched initial iOS app in 2012 after two weeks coding

Will Sachs · Founders Friday 004: Life As A Non-Technical Co-Founder with Will Sacks, The Fertility King @ Kindara · Jul 17, 2015 · at 10:54

Will Sacks is the founder and CEO of fertility tracking app Kindara. He discusses the company's early MVP product launch in 2012 following lean startup principles.

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“What we did is we spent two weeks coding and then launched what we had. So it barely did anything. It was like a very initial version of the app on iOS only had two screens and barely did anything and like 50 people downloaded it.”

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More from Will Sachs

Assertion Supported
Sacks: Kindara's fertility tracking method is as effective as the pill
“The method that we use has been shown to be as effective as the pill”
Will Sachs Jul 17, 2015 ▶ 1:56 Founders Friday 004: Life As A Non-Technical Co-Founder with Will Sacks, The Fertility King @ Kindara
Opinion
Sacks: The Lean Startup is a condensed Four Steps to the Epiphany
“I think Four Steps to the Epiphany by Steve Blank is that, that, and Lean Startup by Eric Ries. They're kind of the same book. One is like condensed and one is much longer.”
Will Sachs Jul 17, 2015 ▶ 18:32 Founders Friday 004: Life As A Non-Technical Co-Founder with Will Sacks, The Fertility King @ Kindara
Disclosure
Will Sacks used fertility charting for birth control for five years
“And so we have a personal experience now of using this as our method of birth control for the last five years.”
Will Sachs Jul 17, 2015 ▶ 8:53 Founders Friday 004: Life As A Non-Technical Co-Founder with Will Sacks, The Fertility King @ Kindara
Insight
Sacks: Hardware creates a stronger competitive advantage than software apps
“I think ultimately it builds more of a competitive advantage just because hardware is hard. Like, It's not easy. People can't rip you off in a weekend hackathon like they can with an app, potentially.”
Will Sachs Jul 17, 2015 ▶ 16:31 Founders Friday 004: Life As A Non-Technical Co-Founder with Will Sacks, The Fertility King @ Kindara
Insight
Sacks: Defining MVP viability is the hardest part of Lean Startup
“Yeah, I mean, the V, the, in MVP, viable. Like, that's the hard one, because how do you know what's viable? Maybe something, maybe what you think is your MVP is not, not quite viable. Like, it needs just a little bit more polish in order to be viable, and then…”
Will Sachs Jul 17, 2015 ▶ 18:52 Founders Friday 004: Life As A Non-Technical Co-Founder with Will Sacks, The Fertility King @ Kindara
Disclosure
Kindara is about to announce a new funding round
“And we're just about to announce some more funding.”
Will Sachs Jul 17, 2015 ▶ 13:40 Founders Friday 004: Life As A Non-Technical Co-Founder with Will Sacks, The Fertility King @ Kindara
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