Afton Vechery, co-founder and CEO of Modern Fertility, discusses her company's product roadmap and mission over the next five years.
0:00 / 0:21exact quote · 21.4s
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“We see a world where every single woman has access to her fertility information and fertility testings as routine as a pap smear. And so over the next five years, we're just really excited about our first product, our fertility hormone test, and just giving women insight to this information and the impact that it can have on their lives.”
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More from Afton Vechery
Insight
Vechery: Female fertility decline is individualized, not a rigid age-35 cliff
“Every single woman, just like she has a different metabolism, has a different fertility curve. And fertility is something that can go down slightly earlier, slightly later.”
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Insight
Vechery: Digital health startups cannot release traditional MVPs with error rates
“When you're innovating in the digital health and health space, There's no room for a 10% error. There's not even room for an error that would impact one customer”
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AssertionSupported
Modern Fertility ran IRB studies verifying finger-prick tests match traditional venipunctures
“We were running a multi-site clinical study that was IRB approved to show that a finger prick could perform the same as a traditional vein of puncture draw.”
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AssertionPartly supported
Vechery: Biological hormone markers predict fertility better than age alone
“We knew that there were better predictors of future fertility than just age.”
Afton VecheryOct 5, 2018▶ 6:4420VC: Why Entrepreneurs Should Let Everyone Rip Apart Their Business Idea, How To Construct Frameworks for Success & Why You Should Not Always Test Your MVP with Afton Vechery, Founder & CEO @ Modern Fertility
Insight
Vechery prioritizes daily tasks by eliminating existential risks to Modern Fertility
“For my job specifically, I order my to-do list around eliminating the top things that are going to kill the company.”
Afton VecheryOct 5, 2018▶ 9:4620VC: Why Entrepreneurs Should Let Everyone Rip Apart Their Business Idea, How To Construct Frameworks for Success & Why You Should Not Always Test Your MVP with Afton Vechery, Founder & CEO @ Modern Fertility
AssertionNot checkable as stated
Vechery: Lowering egg freezing prices did not drive expected demand spikes
“When some clinics started experimenting a little bit with price and lowering it, the spike in number of procedures wasn't as huge as some folks were expecting.”
Afton VecheryOct 5, 2018▶ 16:1920VC: Why Entrepreneurs Should Let Everyone Rip Apart Their Business Idea, How To Construct Frameworks for Success & Why You Should Not Always Test Your MVP with Afton Vechery, Founder & CEO @ Modern Fertility
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