Fishman: Lyft relied on a give-and-get referral loop to scale riders
Adam Fishman · Adam Fishman: Takeaways from Lyft and Patreon; How to Build Viral Loops | 20VC #897 · 20VC with Harry Stebbings · Jun 15, 2022 · at 16:56
Adam Fishman, former Head of Growth at Lyft, describes how Lyft structured its early financially incentivized viral referral mechanics.
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“We had a very strong what I would call like clinically a financially incentivized viral loop. So this is your classic, like give, get referral structure. I invite you to lift and you sign up and you get ride credit. And then once you take a ride, I get ride credit as the inviter.”
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