Elena Verna: New growth teams must rely on intuition before data
Elena Verna · 20 Growth: The 3 Levers to Successful Growth Models, The 3 Types of Growth Hires Startups Need To Know, The 3 Stages All Successful Growth Teams Need To Go Through with Elena Verna, Advisor @ MongoDB and HP · Oct 28, 2021 · at 34:55
Elena Verna is a growth advisor. Speaking on 20 Growth, she discusses how early-stage growth teams should operate prior to setting up quantitative metrics and tracking infrastructure.
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“Any new growth team has to initially rely on intuition or just overall feeling within the company of what needs to be worked on because you don't have data at the beginning.”
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More from Elena Verna
Verna: Paid marketing in year one is a death trap for founders
“For any founder in the first year, investing in paid as the means of growth is a death trap.”
Verna: Startups under five years old cannot accurately calculate their LTV
“Unless you've been in the business for five years plus, You do not know your LTV. Period.”
Verna: Paid marketing is the most expensive and defenseless growth path
“Paid marketing to me is Is a cheap way out, and it's not competitively defensible. I should say cheap. It's actually the most expensive way out, and it's not competitively defensible at all, and it's not sustainable.”
Verna: Meta ads deliver very little incremental growth for startups
“Meta... Just very little incrementality. Just a bunch of pass through views that don't materialize into anything.”