Systrom: Early Instagram mistakenly prioritized 'mission hipsters' over top talent
Kevin Systrom · Kevin Systrom & Mike Krieger: The Founders of Instagram Reveal their New Project "Artifact" | E981 · 20VC with Harry Stebbings · Feb 22, 2023 · at 59:37
Instagram co-founder Kevin Systrom reflects on company-building lessons and hiring mistakes made during Instagram's early days.
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“As a small company, one of our mistakes in Instagram is hiring too many, like, mission hipsters that wore plaid and really liked drinking bourbon. Like, that was stupid. Like, we should have just been hiring the greatest people out there.”
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