Steve O'Hear, tech journalist at TechCrunch Europe, explains how startup founders inadvertently turn off tech journalists when pitching stories.
0:00 / 0:13exact quote · 13.1s
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“When someone says, hey, you should, like, cover my product or my startup, because we've just had coverage in, and then they list five other publications. That is probably the biggest red flag, you know, because we like to be first.”
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More from Steve O'Hear
AssertionNot checkable as stated
O'Hear: Building Consumer Startups Is Significantly Harder in Europe
“When you write about this stuff every day, you're under no illusions about how difficult it will be, about how arduous the fundraising process will be, and how most consumer startups fail, right? Especially coming from Europe, it's much harder.”
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O'Hear: Fundraising Creates Conflict When Founders Pitch VCs
“There's, like An absolute conflict of interest in that stage when you're fundraising, because essentially you're telling your VC, in a way, you're trying to tell them what they want to hear, because you want to close the round. But the minute you close the rou…”
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O'Hear: Press Outlets Like TechCrunch Do Not Make or Break Startups
“And I don't think TechCrunch or anyone like TechCrunch Makes or breaks a startup. I think that's a slight myth.”
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Insight
O'Hear: US Single Market and VC Reach Accelerate Consumer Startups
“I think because America is a single market with one language, and you've got a lot more high-profile VCs on Twitter, you know, other, like other entrepreneurs, that they can, like, amplify your message a lot quicker in the consumer space.”
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AssertionNot checkable as stated
O'Hear: Europe's Tech Sector Historically Excels in Enterprise Software
“If you look at what Europe does best, or has historically done best, it's a lot of enterprise software, and sort of less You know, less consumer and less sexy.”
Steve O'HearNov 13, 2015▶ 6:5120 VC FF 021: From TechCrunch to Founder to TechCrunch with the legend, Steve O'Hear
AssertionNot checkable as stated
O'Hear: TechCrunch Coverage Drives Initial Investor and Media Interest
“Is I think the biggest impact my coverage made on a startup was often that we would, like my coverage would either lead to the first interest the startup had from investors or from mainstream media.”
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