Wertz: Content strategy forces VC learning and efficiently educates founders

“You know, when we put out content either in the form of blog posts or kind of a book like that, we're always thinking about three things. The first one is by writing content and thinking through a specific question that we have in our head. We learn a lot. And you know, sometimes you might have a pretty imprecise idea about something in your head, and then you start writing and structuring the article, and it turns out that you learn quite a bit in, in, in that process. So, so from that point of view, partly we learn through these, this process. The second one is, we want to be as supportive as possible to entrepreneurs out there, and the whole sort of ecosystem, and partly we do that by providing help and, Support one-to-one to our entrepreneurs, our own portfolio companies, but also entrepreneurs outside, but that's not always scalable. So to publish our content and what we learn in a certain way is, is always a way to try to reach as many entrepreneurs as possible. And last but not least, I think we like to we like to make sure that people understand what we at version one get excited about how we think. So the moment we talk to entrepreneurs about funding They already know a little bit about us in the same way that we know a little bit about them by looking at the website or the mobile app that they've built.”

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