Peter Rahal sold his private airplane due to costs and flies commercial
Peter Rahal · 20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal · Aug 8, 2025 · at 43:02
RXBAR co-founder Peter Rahal describes eliminating high-maintenance luxury assets after receiving a nine-figure payout from Kellogg.
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“I bought a plane and that really puts cars into like context, like cars make sense. You know what I mean? It's like planes, probably the best thing, but then I, you know, it's just like lighting money on fire. So then I eventually sold it. But that's for sure the best luxury and freedom thing. It shrinks the world, but I don't have a plan anymore, and I fly commercial.”
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