Mark Pincus, founder of Zynga, describes his transparent pitch approach during early fundraising to quickly filter out uninterested venture capitalists.
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“I started off by saying to investors, let me tell you the top 10 reasons you're not going to want to back us. And if you still want to talk after that, we will, but then we won't waste time. And 95% of investors thanked me and said, I don't want to meet.”
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