Gonto: Employees can run small, measurable experiments without approval
Martin Gontovnikas (Gonto) · Martin Gontovnikas (Gonto): The Biggest Mistakes Startups Make When Scaling into Enterprises | E1115 · 20VC with Harry Stebbings · Feb 14, 2024 · at 4:49
Martin Gontovnikas (Gonto) is a B2B SaaS advisor and GP at Hypergrowth Partners. He explains how he sets up experimentation budget rules to empower risk-taking.
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“One thing, for example, that I'm doing now is if you have an experiment and you have an idea, you want to try it out. It's well-framed. You've done the research, you understand, you have a gut feeling, but you have a way to measure it. As long as it's less than take, you can just try it and do it without approval.”
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