Meerkat realized live video was unsustainable three months after raising $14M
Ben Rubin · 20VC: Biggest Lessons From Scaling Houseparty To Millions of Users, Why Today's Metrics Are Insufficient To Determine Product Success & What Breaks with Scale From Team To Product with Ben Rubin, Co-Founder @ /talk & Houseparty · Aug 21, 2020 · at 18:15
Ben Rubin, co-founder of Meerkat, describes the realization that led the company to pivot away from standalone live video despite having just raised a major funding round.
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“Within three months after raising fourteen million dollars from Greylock and other investors, we were like, guys, there's no broadcaster attention in the average person, in the 99% who are not celebs, media and news. And because of this, we cannot build an independent company that is sustainable.”
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