Carlson: Direct-to-consumer higher ed struggles with rising Google and Facebook CAC
Rachel Carlson · 20VC: Guild Education's Rachel Carlson on The Benefits of Scaling Startups Outside of Silicon Valley, Why Mission and Margin Are So Tightly Integrated & Why Mums Are The Most Under-Utilised Asset In The Economy · Oct 11, 2019 · at 8:05
Rachel Carlson is the co-founder and CEO of Guild Education. She discusses customer acquisition costs in higher education and alternative coding bootcamps like Lambda School.
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“Our data shows that schools that are trying to acquire students in a B to C format today are struggling across the board, and I actually think while Lambda's newer to the game, you look at some of the older coding boot camps, they are also struggling as they're watching their B to C acquisition cost Because they're all having to manage it within a monopoly system, effectively, between Google and Facebook, or duopoly, I guess we should call it.”
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