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Verna: Expecting growth wins within three months ruins onboarding

Elena Verna · 20VC: When to Make Your First Growth Hire? Senior or Junior? How To Onboard Them? How To Monitor Their Progress? from Growth Leaders @ Facebook, Instagram, Lyft, Instacart, Miro and more · Nov 25, 2022 · at 10:28

Elena Verna was not on this episode. A recording of them was played into it, so these are their words but not an appearance on 20VC. It still counts as said, and it is kept out of every score on their page.

Elena Verna, interim Head of Growth at Amplitude, explains why founders fail when setting expectations for new growth hires.

0:00 / 0:18exact quote · 18.1s
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“And then there's number two, expecting wins right away. You hire your growth person, your growth team, and then the three months you expect the forecast lift where you put assumptions that they didn't drive forecast lifts. It's the worst thing that you can do to growth team in terms of really messing up their onboarding, in terms of them creating that predictable, sustainable system.”

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