Levie: Goal setting must be ambitious but decoupled from harsh accountability
Aaron Levie · 20VC: Box's Aaron Levie on Why Founders Cannot Hedge Their Bets, The 2 Categories of Wrong Decision and How To Avoid Them & The Biggest Dangers of Being Over-Funded as a Startup · Feb 11, 2022 · at 15:55
Aaron Levie, co-founder and CEO of Box, discusses how companies can foster risk-taking and psychological safety while maintaining organizational performance standards.
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“Whenever possible, have as ambitious of a goal as possible, and so goal setting should be sort of ambitious and idealistic in terms of what you're trying to achieve. That is, needs to be separate, though, from sort of like what maybe we would consider like harsh accountability, i.e. You're going to get fired or down-leveled if we don't achieve that goal. So, so that sort of job number one is ambitious goals, but reasonable sort of accountability, you know, around achieving those goals.”
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