Udashkin: Traditional luggage brands assemble generic parts into 'cyborg shells'
Josh Udashkin · 20VC: Why Great VCs Know The Opportunity In Hardware, Physical Stores Will Not Disappear and The Importance of Consumer Brand with Josh Udashkin @ Raden · Jul 1, 2016 · at 8:29
Josh Udashkin is the founder of smart luggage brand Raden. He contrasts legacy luggage manufacturing with Raden's custom industrial design process.
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“The luggage business is kind of a Mr. Potato Head business, I call it, The traditional brands, the companies take catalog parts from a number of different factories, and then they put them together on some randomly designed cyborg shell. And then they spit it out, you know, to the consumer and they slap a logo right in the middle of the box.”
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