Winning Star Athletes Requires Building Relationships With Their Personal Trainers
Will Ahmed · 20VC: Whoop Founder, Will Ahmed on How CEOs Can Perform at their Highest Level, Why There is Value in Struggle Early On, Why Realism is Overrated in Startups and How To Create a Culture of Delegated Decision-Making · Jan 5, 2022 · at 15:32
Will Ahmed is the co-founder and CEO of Whoop, a health and fitness wearable valued at $3.6 billion. He explains how Whoop achieved early organic adoption among elite athletes like LeBron James and Michael Phelps.
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“And the key to getting these high profile people is often finding someone in their life who's more influential to them than other people realize, and for the most part is somewhat unknown. And in the case of Professional athletes that often turns out to be their personal trainer.”
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