Peiris: Mass market ad channels fail if competitors monetize impressions better
Nilan Peiris · Nilan Peiris: What Growth Hacks Worked and What Did Not, from Wise CPO | E1182 · 20VC with Harry Stebbings · Jul 26, 2024 · at 10:57
Nilan Peiris, Chief Product Officer at Wise, outlines the underlying unit economics that determine whether above-the-line brand advertising works for a given company.
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“If it, if you have a mass market product that's relevant to everyone, then generally mass market channels will work. And the second part is, who else is competing for that eyeball at that point in time? Can they monetize that user better than we can, and therefore they can spend more on acquiring the customer?”
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