Paik: Social graphs are becoming obsolete compared to content recommendation engines
Chris Paik · Chris Paik: How I Raised $400M; Substack's Broken Business Model; Music on TikTok vs IG | E1011 · 20VC with Harry Stebbings · May 9, 2023 · at 35:35
Chris Paik, General Partner at Pace Capital, discusses the shift from social graphs to algorithmic content recommendation engines with Harry Stebbings on 20VC.
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“The social graph works and worked because of the idea that who people select for in their social graph is a proxy for their interest. And so in some ways you are using somebody's social graph as spark notes for the integral, the fully like, you know, my new integral of all of their interests. And that's a cut at it. But if you were to like zoom in at a minute level, it's probably not capturing the full fidelity of that person's interests. And so it was at one point good. But when there is something that gives us a higher fidelity view of the kind of primary information, then becomes no longer as relevant.”
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