Kaden: Dollar Shave Club yielded strong venture returns, Bonobos did not
Rebecca Kaden · 20VC: USV's Rebecca Kaden on Whether Venture Returns Can Be Made At Scale In Consumer Today & How To Navigate Consumer Investing In A World of Amazon · Oct 1, 2018 · at 17:33
Rebecca Kaden, General Partner at Union Square Ventures, compares the venture outcomes of consumer direct-to-consumer acquisitions Dollar Shave Club and Bonobos.
0:00 / 0:12exact quote · 12.8s
720p mp4 · rendered on demand · StarZero watermark
“The examples you gave of Dollar Shave and Bonobos have wildly different outcomes. One of them was a huge win for their investors and their team and kind of showed that you can get the return on it that they wanted going in, which is Dollar Shave, and the other one didn't.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Rebecca Kaden
Kaden: Seed-stage startup valuations will decrease in the near future
“I think seed valuations are going to go down.”
Kaden: Multi-billion dollar venture funds writing $2M seed checks does not work
“The strategy of very large funds writing two million dollar checks does not work.”
Kaden: LPs say some recent seed funds will fail to raise again
“Some seed funds won't be able to raise another fund given the vintage we just left. We're hearing that from LPs”
Kaden: AI application-layer tools will capture significant market value
“If you believe all of the value is going to aggregate in a very small number of underlying models and platforms, that may be correct, but I think what you're hearing here is there's a tremendous amount of excitement around application layer and point solution …”
Kaden: Paid ads on Google and Facebook enrich platforms, not startups
“I, you know, I think Peter Fenton's also making a comment on the acquisition landscape where most of paid acquisition is coming through these third party platforms like Facebook or Google, where you're actually largely boosting the equity value of the platform…”