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Steve Goldberg: Sales teams need buyer mutual plans locked by mid-quarter

Steve Goldberg · Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings · Dec 13, 2023 · at 13:38

Steve Goldberg, CRO at Salesloft, outlines best practices for sales cadence and quarter management on 20VC.

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“You look at order charts, but by the middle of the quarter, at some point, what I usually lock in on by the middle of the quarter, we have to have agreed upon mutual plans in place and alignment on how we actually get to the end of the quarter. And then we have to measure that nonstop to continue to track all the activities that needs to happen, but obviously you're gonna close business early in the quarter as well, but if you've got that process, In place every quarter, then you're going to have more consistency and actually closing business and not just waiting until the end of the quarter.”

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