Volpi: Great brands stem from exceptional customer experience, not marketing tactics
Mike Volpi · 20VC: Index's Mike Volpi on Making The Move From Player To Coach, What It Takes To Build Generation Defining Brands & How Europe Really Stacks Up To The US Venture Market · Sep 18, 2017 · at 13:50
Mike Volpi, General Partner at Index Ventures, discusses how companies build enduring, generation-defining brands.
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“Universally, the one common concept with anybody that's able to build a great brand is it starts with a fantastic experience for the customer. That's how the brand builds. It's not billboards and blogging and nice logos and all that stuff. It really is about delighting the customer or the user of the product.”
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