Harries: Long founder-led monologue launch videos fail to retain viewers
Luke Harries · 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries · May 23, 2025 · at 17:50
Luke Harries is Head of Growth at ElevenLabs. He critiques common video marketing mistakes made by founders during product launches.
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“And the big mistake that I see with most people's videos is that they put the founder themselves, they do a full five minute monologue themselves about the company mission, And unless you have the editing skills of Mr. Beast, you're just not going to keep people for the launch video.”
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