Lasky: Esports will remain a niche until television narrative problems are solved
Mitch Lasky · 20VC: Benchmark's Mitch Lasky on The Snapchat Journey From Series A to IPO, Why Small Is Beautiful In Venture Partnerships & Why Venture Is Very Much Like Hollywood · Jul 10, 2017 · at 14:04
Benchmark General Partner Mitch Lasky responds to a question on whether esports will become as large as traditional sports leagues like the NFL or NBA.
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“I don't just for a lot of reasons, I mean, I think until they solve the television problem, it's going to be very, very difficult. You know, so much of our experience of, I don't want to call them real sports, but of traditional sports is, is mediated by 2030, 50 years of narrative development through television. I mean, what NFL films did for the National Football League, what ESPN has done for basketball and for soccer and other sports is just remarkable. And so, I think until we have something like that in the early, unfortunately, the early attempts to put esports on, you know, straight TV have not gone particularly well, but I think until then, it's going to be a bit of a niche.”
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