Mazour: Retailers want actionable engagement tools, not raw data
Ivan Mazour · 20 VC FF 029: VC vs Angel Funding & The Future of E-Commerce with Ivan Mazour, Founder @ Ometria · Jan 8, 2016 · at 13:08
Ivan Mazour, founder of Ometria, explains why Ometria pivoted away from pure e-commerce analytics toward marketing automation.
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“Retailers didn't want data, they wanted actions that drove engagement and revenue”
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