Jayalath: New tech adoption relies on integrating into existing routines
Dhananja Jayalath · 20VC: Turning Down Apple & Getting Funded By Chamath @ Social Capital with Dhananja Jayalath, Co-Founder & CEO @ Athos · Aug 5, 2016 · at 4:31
Dananja Jayalath (DJ), co-founder and CEO of Athos, discusses product design strategy when building smart wearable fitness apparel.
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“It's very hard to get people to adopt new technology if they have to build a new habit around it. But if you integrate into existing routine, they're much more likely to use it.”
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