Le Nel: Revolut cancels underperforming marketing campaigns after two weeks
Antoine Le Nel · Antoine Le Nel, CGO @Revolut: How Revolut Launch and Grow Products & Why CAC is a BS Metric | E1216 · 20VC with Harry Stebbings · Oct 18, 2024 · at 10:35
Antoine Le Nel is Chief Growth Officer at Revolut. He explains how Revolut rapidly shuts down underperforming marketing and TV campaigns instead of waiting for planned runtimes to complete.
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“Well, so, I mean, on the marketing side we've been there's been some campaigns, for example, that we've been running in some countries where we've been using some creatives that were quite generic, and after two weeks we saw it was a disaster, and we just cut it off, you know. We don't wait for the campaign to finish. It's like, you know what, this is just not happening. This is just, this is, there's no way. This will pick up, and you just cut it, you know, while maybe in other places you would just have continued and say, you know what, we're here, and then we'll do the retrospective at the end of it, say, no, I mean, it's not working, you just cut it, you know, and fine, your TV campaign that was supposed to run, let's say, for three months, well, after two weeks, it's just not working, you just cut it, and then you move on, you know, it's fine.”
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