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Verna: Hiring a growth team before establishing data infrastructure is a mistake

Elena Verna · 20VC: When to Make Your First Growth Hire? Senior or Junior? How To Onboard Them? How To Monitor Their Progress? from Growth Leaders @ Facebook, Instagram, Lyft, Instacart, Miro and more · Nov 25, 2022 · at 9:42

Elena Verna was not on this episode. A recording of them was played into it, so these are their words but not an appearance on 20VC. It still counts as said, and it is kept out of every score on their page.

Elena Verna, growth advisor and interim Head of Growth at Amplitude, outlines onboarding errors when building out growth functions.

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“Not having data team ready for growth team. So hiring growth teaming before you have data analysts or data literacy in your company before you're data informed or hiring growth and not attaching any data analysts into their for you. Because if you do that, what is growth person or growth hire supposed to do? Use their intuition? Then that's not really a growth mindset.”

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Prediction Not checkable as stated

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Verna: Hiring a growth team before establishing data infrastructure is a mistake

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