Zhenya Loginov, CRO at Miro and former Dropbox executive, explains how Dropbox used data to select panel interviewers who could maintain hiring standards.
“The way that we wanted to find people who could potentially replace Arash, we analyzed who said no more often and who was right in the hiring decisions more often. Like we took the entire database of our interviews for the company, and then we found those two people.”
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More from Zhenya Loginov
Insight
Building sales teams too early makes adding PLG later extremely difficult
“If your PLG motion is figured out, but the PLG, if you miss it, and if you build the sales teams too early, it's very hard to build later.”
Zhenya LoginovJun 22, 2022▶ 4:16Mire CRO Zhenya Loginov: Hiring Tips for Sales; Why Dropbox Lost Enterprise | 20VC #900 · 20VC with Harry Stebbings
Insight
Startups should reject enterprise deals that distract engineering from core products
“If you know that you're gonna need to build a lot for this particular customer that is outside of your normal product roadmap, and that would detract your engineering product resources from building the core product, I wouldn't do it. It's very hard to say no …”
Zhenya LoginovJun 22, 2022▶ 5:15Mire CRO Zhenya Loginov: Hiring Tips for Sales; Why Dropbox Lost Enterprise | 20VC #900 · 20VC with Harry Stebbings
AssertionNot checkable as stated
Dropbox failed in enterprise due to a lack of top-down commitment
“And I think this lack of that level of commitment early on, I think at Dropbox was what plagued us. You know, we had wonderful, fantastic go-to-market leaders at the company, but we just had them, like each one came for, you know, a couple of years and then le…”
Zhenya LoginovJun 22, 2022▶ 6:24Mire CRO Zhenya Loginov: Hiring Tips for Sales; Why Dropbox Lost Enterprise | 20VC #900 · 20VC with Harry Stebbings
Opinion
Asana and Dropbox were too late adopting enterprise sales over PLG
“I would argue actually that companies like Asana or Dropbox were a little too late into enabling the enterprise motion on top of PLG.”
Zhenya LoginovJun 22, 2022▶ 14:54Mire CRO Zhenya Loginov: Hiring Tips for Sales; Why Dropbox Lost Enterprise | 20VC #900 · 20VC with Harry Stebbings
Insight
Self-serve revenue teams belong in product engineering, not sales
“I think that the self-serve team is fundamentally a product team first and foremost, and it needs to be a product engineering team and sit within the product organization to be actually able to build the experiences for the customers on that enable PLG.”
Zhenya LoginovJun 22, 2022▶ 18:13Mire CRO Zhenya Loginov: Hiring Tips for Sales; Why Dropbox Lost Enterprise | 20VC #900 · 20VC with Harry Stebbings
Insight
Startups should expand internationally at $20M-$30M ARR, not $100M
“I think at Dropbox we launched the first region outside of the US when we were over a hundred million in ERR, and I think that frankly was too late. I think you can start doing this when you are at about 20, thirty million because it just takes a very long tim…”
Zhenya LoginovJun 22, 2022▶ 55:54Mire CRO Zhenya Loginov: Hiring Tips for Sales; Why Dropbox Lost Enterprise | 20VC #900 · 20VC with Harry Stebbings
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