Blumenthal: Kids' apparel is a larger recurring opportunity than strollers
Rachel Blumenthal · 20VC: Why Fundraising Is Like Dating and How to Play The Game Successfully & How To Increase The Flexibility of Your Burn When Growth is Ambiguous with Rachel Blumenthal, Founder & CEO @ Rockets of Awesome · Jul 13, 2018 · at 7:46
Rachel Blumenthal, founder and CEO of Rockets of Awesome, explains the consumer insight that led her to pivot from content company Cricket Circle to children's clothing.
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“What becomes the pain point is that your kids are growing so rapidly, and every two to three months at that period of time, they're outgrowing their clothes, and keeping that dresser stocked with clothes that fit your kids that don't become crop tops and cropped pants becomes an incredibly frustrating and time-consuming experience, and we found that there was a greater opportunity in serving our customers and in the apparel needs of their lives versus continuing to go down the path of car seats and strollers”
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