Ben Fiechtner is the Chief Revenue Officer at Clari. In a rapid-fire Q&A with host Harry Stebbings, he shares which traditional sales tactics have become ineffective.
“The pricing expires at the end of this month or end of this quarter. Used car salesman of, like, this deal turns into a pumpkin on October 31st. I think people will call bullshit every time on that.”
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More from Ben Fiechtner
AssertionSupported
Fiechtner: Enterprise CFOs maintain software budgets but shift spend categories
“Most of the CFOs I talked to are like, we're spending the same. We're just spending it on different things.”
Ben FiechtnerAug 2, 2024▶ 13:42Ben Fiechtner: 12-Week Step-by-Step Framework to Crush Every Sales Quarter | E1185 · 20VC with Harry Stebbings
Insight
Fiechtner: Enterprise software buyers favor consolidated platforms over point solutions
“But I don't think folks are buying less. I think they're just buying differently. And from what I've seen, it's been more platform based approach and it's been more platforms that have proven success rather than just the shiny object.”
Ben FiechtnerAug 2, 2024▶ 14:11Ben Fiechtner: 12-Week Step-by-Step Framework to Crush Every Sales Quarter | E1185 · 20VC with Harry Stebbings
Insight
Fiechtner: Bringing 16 people to a sales call signals internal dysfunction
“When certain sales teams show up with 16 people in the room, it's because they don't work as a freaking team, right? And those that do can show up with three and say, yeah, we got each other's backs, and we can interchange roles.”
Ben FiechtnerAug 2, 2024▶ 26:11Ben Fiechtner: 12-Week Step-by-Step Framework to Crush Every Sales Quarter | E1185 · 20VC with Harry Stebbings
Insight
Fiechtner: Early startups should prioritize manager feedback over formal sales enablement
“If I am a good FLM, and if I am empowered and accountable to drive all of the micro moments, and we say, Harry, We just got off this call. Here's the three things you could do better. Help me understand what I could have done better. Like, and actually create …”
Ben FiechtnerAug 2, 2024▶ 32:58Ben Fiechtner: 12-Week Step-by-Step Framework to Crush Every Sales Quarter | E1185 · 20VC with Harry Stebbings
AssertionNot checkable as stated
Fiechtner: Disqualify sales candidates who blame external factors for failure
“Most salespeople will say it's, I didn't have the right territory. My quota was too big. I didn't have a product that customers resonated with. You're immediately not hired.”
Ben FiechtnerAug 2, 2024▶ 40:42Ben Fiechtner: 12-Week Step-by-Step Framework to Crush Every Sales Quarter | E1185 · 20VC with Harry Stebbings
Insight
Fiechtner: Salespeople are not lazy, they just seek the quickest path
“I tell people all the time, salespeople aren't lazy. They just are wired to find the quickest path from point A to point B.”
Ben FiechtnerAug 2, 2024▶ 15:05Ben Fiechtner: 12-Week Step-by-Step Framework to Crush Every Sales Quarter | E1185 · 20VC with Harry Stebbings
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