Goldberg: Churn happens when software vendors lose access to key executive buyers
Steve Goldberg · Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings · Dec 13, 2023 · at 30:31
Steve Goldberg, CRO at Salesloft, explains the root cause of post-implementation customer churn in B2B software sales.
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“He probably believes, and I believe this as well, that a lot of times when things aren't, when you're losing customers is you lose access to the buyer. If you lose access to the people of power, because you do a deal, you're up here.”
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