Legacy CPG firms will acquire DTC startups to gain e-commerce expertise
David Pakman · 20VC: Dollar Shave Club's Series A & B Lead Investor, David Pakman on The Requirements For A Successful Subscription Business & Why A Lot of Investors Do Not Like Consumer · Aug 10, 2016 · at 17:58
Venrock Partner David Pakman discusses e-commerce M&A dynamics following Unilever's acquisition of Dollar Shave Club.
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“So I think there is pressure now on all of the large consumer products companies to become DTC, and you can either buy or build, or both. And so, yes, I think we will see more transactions as a way to import knowledge and get, get ahead in this important category.”
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