Ed Cooke, founder and CEO of Memrise and memory grandmaster, discusses the social drivers of learning.
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“You know, you learn most at school, not from your school, but from your friends.”
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More from Ed Cooke
Opinion
Many Silicon Valley leaders are superficial, self-conceived philosopher kings
“And contrast that with the sort of rather superficial sort of self-conceived philosopher, philosopher kings you see in other parts of the valley where there's a much lower quality and depth and diversity of thought, but it might highly do your confidence.”
Ed CookeNov 18, 2016▶ 24:2620VC: Ed Cooke, Grandmaster of Memory on What Is Missing In EdTech? What Does The Integration Of AI & Education Look Like & The Core Pillars Of Optimising Memory
Opinion
Competitor language apps relying entirely on text are inherently boring
“You look at other language learning apps and it's all text and it's just obviously boring.”
Ed CookeNov 18, 2016▶ 6:4820VC: Ed Cooke, Grandmaster of Memory on What Is Missing In EdTech? What Does The Integration Of AI & Education Look Like & The Core Pillars Of Optimising Memory
Opinion
Competitor language apps focus too heavily on discipline and daily streaks
“Other language learning apps are very academic, they're all about discipline and like, you know, keeping up a daily streak, and, you know, it's this very, very niche kind of mentality, where we want to create something which is, like, authentically joyful, hil…”
Ed CookeNov 18, 2016▶ 15:1420VC: Ed Cooke, Grandmaster of Memory on What Is Missing In EdTech? What Does The Integration Of AI & Education Look Like & The Core Pillars Of Optimising Memory
Disclosure
Increasing gamification features directly boosts user retention at Memrise
“Yeah, in a word, yes. So we see the more we gamify, the more our intention improves. Of course, it's tied in with lots of other things. You need the content and the learning tech as well. But yeah, we see a big boost because of that.”
Ed CookeNov 18, 2016▶ 16:3420VC: Ed Cooke, Grandmaster of Memory on What Is Missing In EdTech? What Does The Integration Of AI & Education Look Like & The Core Pillars Of Optimising Memory
AssertionSupported
Cooke trained journalist Joshua Foer to win the US Memory Championship
“I trained him for a year. And he actually won the American memory championships the year after.”
Ed CookeNov 18, 2016▶ 5:0920VC: Ed Cooke, Grandmaster of Memory on What Is Missing In EdTech? What Does The Integration Of AI & Education Look Like & The Core Pillars Of Optimising Memory
AssertionPartly supported
Structuring information into a narrative increases memory retention fivefold
“Narrative is like one of the fundamental principles of memory. You know, it turns something into a story. It's five times more, more memorable.”
Ed CookeNov 18, 2016▶ 15:5620VC: Ed Cooke, Grandmaster of Memory on What Is Missing In EdTech? What Does The Integration Of AI & Education Look Like & The Core Pillars Of Optimising Memory
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