Canva iterated its pitch deck over 100 times to pre-answer investor objections
Melanie Perkins · 20VC: Start Niche, Move Broader & Become Profitable Quickly with Melanie Perkins, Founder & CEO @ Canva · Jun 10, 2016 · at 14:31
Melanie Perkins, co-founder and CEO of Canva, shares key takeaways from Canva's early fundraising process.
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“Every time we got feedback back from investors, whether or not it was positive or negative, we'd incorporate that back into our pitch deck and we continuously refined it. And so, at the start, we started off with a pitch deck that was just a few pages, and by the end, we'd actually had a much better pitch deck that incorporated all of the tricky questions into it and pre-answered them. So the trivial question is earlier on in the pitch deck that answer would be solved. So that was a very helpful process because it meant that by the time we had a 100th revision to the pitch deck, we had a very clear way of articulating our vision.”
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